Orissa’s First: Kui Organic Leads State into Global Organic Market

By OrissaMatters Bureau

For the first time ever, Orissa has secured entry into one of the largest organic products industry tradeshows of the world. Kui Organic (Biosourcing.com Pvt. Ltd) has represented India at the Boston Convention & Exhibition Center from October 16-18 this year that witnessed over 25,000 natural, organic, and healthy products industry members showcasing products and branded ingredients from 1,200 of the most passionate manufacturers, education from the experts, and networking events.

With close to 200,000 sq. ft. of sold-out exhibition space, and rated in the top 200 largest tradeshows in the U.S., Natural Products Expo East in Boston supplied a flood of potential buyers this year. Kui Organic from Orissa – the first ever company from Orissa to be an exhibit at a major American food show – received accolades for the showcased products, stall design and outreach implementations. Kui Organic which has been certified by US Department of Agriculture (USDA) operates a Fair Trade model for organic farming, input distribution and organic product procurement directly from farmers in remote districts of Orissa. Various organic products include spices, cereals, pulses, oilseeds, herbs and health supplements.

In the United States, there has been recently a great amount of interests in organic produce from world over, and this year Orissa has been able to firmly secure her place as the favored destination for trade. Responding to the overwhelming participation of exhibitors and buyers in this year’s tradeshow, Managing Director of Kui Organic, Sidharth Routray said, “Although this was the first time Orissa was represented internationally in an Organic industry tradeshow, the responses have been outstanding. We are certainly looking forward to continue highlighting Orissa globally as the most natural choice when it comes to healthy, natural products.”

Kui Organic was jointly represented by Head of Research & Development, Dr Anita Misra who offered valuable consultations to visitors at Boston’s convention center when they visited Government of India’s India Pavilion. “It’s a matter of pride representing Orissa at an international exhibition of such significance, and to notice that international visitors are increasingly showing interest in Orissa’s vast potential in Organic market after visiting Boston this year,” she said.